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An Introduction to Consumer Neuroscience & Neuromarketing


An Introduction to Consumer Neuroscience & Neuromarketing

Thomas Zoëga Ramsøy Copenhagen Business School @Coursera
Class Start: 2014-10-27 2014-10-27 18:00:00 2014-10-27 19:00:00 35 Course 'An Introduction to Consumer Neuroscience & Neuromarketing' starts at Coursera Course starts at Coursera:


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Duration: 6 weeks
Approximate Workload: 4-6 hours/week
Certificate: Yes
Level: intermediate
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This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.


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