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David Bell, Peter Fader, Barbara E. Kahn
University of Pennsylvania
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This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.
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This is without any doubt the best online course I have done and I can't tell enough about how greatly I have benefited from it. No wonder why Wharton is thought to have the best marketing department in the world.
Well structured, excellent teachers, great case studies. I wish I could do an Online MBA majoring Marketing at Wharton School under this faculty.
Highly Recommend this course.
MBA curriculum from the leading business schools i.e. Wharton, Princeton, IE Business School , St...
University of Pennsylvania @Coursera
Start date: TBA