In a digital world, data has gone ‘big’ – ushering in the age of the zettabyte. This subject shows you how big data equals business opportunity. Find out what ‘big data’ means and where it comes from – including ordinary transactions and social interactions. See how smart businesses use data to target their offerings and get ahead of market trends. Consider how marketing data can be based on false assumptions such as the ‘last click myth’.
The lectures are interesting with good examples of the companies using data to make decisions and improve businesses. However, the course doesn't teach how to approach the problem in hand. Although the subject is "data", you won't be looking even at the data sample. We learn better by doing and practicing, but this course is missing this important component.