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Competitive Strategy

Tobias Kretschmer Ludwig-Maximilians-Universität München (LMU) @Coursera
Class Start: TBA
Duration: 6 weeks
Approximate Workload: 4-6 hours/week
Certificate: Yes
Level: beginner
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In this six-week course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive advantage.
Categories: [Business and Management]

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Daniel Oehling , 2014-03-25
Feedback from last year's participants:

Bram, United Kingdom: I am head of strategy for a FTSE 10 company and find I do much of this work daily (pricing , market entry, resource allocation, etc.). This course is very interesting to me as it gives me models and nomenclature for what we do intuitively. I do thank you for constructing a very engaging course!

Pamela, Guatemala: The course was so interesting and so much fun. I loved it how he changed scenarios and the backgrounds, they put so much attention to every single detail. They made all the videos funny, interesting and, most importantly, easy to learn from. Thank you!

Joanna, Canada: Thanks for the amazing course! I initially planned to only browse through the course but it was just so engaging and captivating that I ended up completing all the quizzes and the final exam.

Rory, Barbados: This course was timely and very much on point for me. I am a corporate sales manager at a telecoms company that has recently entered into a market dominated by a monopolist. I have learned so much and it has all been very relevant to my day-to-day life. Thanks a bundle!

Angelika, Russia: The course was absolutely creative and useful for me. Methods of presenting the material are very clear and systematic. Lectures were easy to follow thanks to the instructor's charisma and his good sense of humour. Thank you!

Dini, Indonesia: Thank you very much Tobias Kretschmer and team! You are all excellent, wonderful, and surely, I would have no doubt to join your course again in the future or part two of the course.

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Anonymous (Singapore, Singapore) , 2013-11-19
This course touched on several important areas of competition. We started with game theory discussing simultaneous and sequential games. We went on to topics such as cooperation among competitors, ways to enter a market, and how to deter entry. We then developed different differentiation strategies for new and existing products.

I enjoyed everything about this class. The professor made the subject fun to learn with wit and humor and always brought up interesting case studies. I also had some lengthy discussions with other students in the forum.

This is an introductory class without too much math or heavy theory. I spent about 2-3 hours a week on it. If you want a nice overview of strategy this is just the thing.

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