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Services Marketing - The Next Level


Services Marketing - The Next Level

Betina Crooks @openlearning
Class Start: always available
Duration: 3 weeks
Certificate: Yes
Level: beginner
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You'll learn loads of great things, including: Developing an Integrated Services Marketing Communications (IMC) plan; special challenges for marketing services; positioning services in competitive markets; people issues - customers and employees roles in delivering services; designing an effective customer service organisation.
Categories: [Business and Management]

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Anonymous (Singapore, Singapore) , 2013-06-14
Great value - quality examples, content and activities even though it is a free course. Wish there were more of them like this one.

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