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How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy. You will learn how to create and evaluate a service environment that is both functional and enhances the experience of the consumer.
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Awesome class - Betina interacts much more with students than any other MOOC I have taken. The content is stimulating and helpful to me as a business owner. Wish there were more classes to take!
Not bad, some good examples, liked Guinness' way of innovating traditional business in style.
No continuity. Online course is not just about throwing videos, notes, and slides on the page. There are better courses there, for example, Gamification
University of Pennsylvania @Coursera
Start date: TBA