Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of Steve Blank's famous Customer Development process, where entrepreneurs "get out of the building" to gather massive amounts of customer and marketplace feedback, and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step. You'll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger. Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you'll join the class with at least a rough idea of the business model of the startup you'll work on step-by-step through the course of the class.
I took this course in Fall 2012.
Video lectures are animated and real fun to watch.
Prof. Blank is a persuasive lecturer, and by the end of the course I was convinced, that I have to "get out of the building" to test my minimum viable product and meet my first customers :-)
It was a pleasant learning experience and interesting discussions.
However, it felt more like a webinar since there were no quizzes or exams.
I would recommend this course for the first- time-entrepreneurs. It may not be challenging enough for experienced business people.
Innovative delivery and course design. The content is excellent and a "must have" for any entrepreneur. This can save you hundreds of hours of wasted time and potentially save you thousands of dollars, and perhaps save your start up. Follow me at http://twitter.com/audaciousinnov8